Pre-production Planning and Guidance Package for Visual StorytellingPlanning and Visual Development

This package is designed for clients who have a clear intent to film but have yet to develop a comprehensive visual strategy. A Director of Photography (DP) will join the project during the pre-production phase to transform initial concepts into an actionable shooting plan. Services include: two to three in-depth online consultations to define the project type, intended distribution platform, and target audience; the creation of a visual tone document outlining the overall style, color palette, lighting logic, and cinematic language; the development of scene-specific visual reference boards (covering composition, lighting, and color); the preparation of a technical specifications list (including aspect ratio, frame rate, lens selection, and lighting strategy); and the provision of a suggested shooting schedule with prioritized scenes. Deliverables consist of a complete pre-production visual strategy document and a walkthrough meeting to discuss the plan. This package is ideal for commercials, brand films, documentary opening sequences, and music videos. In the European market, the cost for such bespoke pre-production guidance typically ranges from €1,800 to €4,500, depending on project complexity, the number of consultation rounds, and the depth of the deliverables; an option for on-site attendance during the walkthrough meeting is also available.